ABOUT

I’m not at all interested in the feverish pursuit of purpose-hunting, but what I do find intriguing is how small moments in our lives can lead to where we are today. Throughout my life, there have been two things that have guided my decisions, the first is my adoration for words and the second is my curiosity about the human experience. Even when I didn’t know why I was making seemingly random choices, like nearly studying to become a forensic psychologist or being over-excited for writing essays about how brands and the government communicated with women during WWII. My things (words and humans) were always there.

They were there when I started my fashion degree which kickstarted a 13-year journey working in creative and cultural industries. From London to New York City, I was fascinated not by fashion and beauty itself, but the philosophical, social, cultural and historical context of it all. Working in museum collections, archives, brands, journalism, PR, and product development, I got the best of both worlds, to write and then relate it to what it means to be human. 

Always one to take risks and never settle with things being simply "okay", I retrained. As a wellbeing guide, speaker, educator and workshop facilitator, I worked with nearly a thousand people spanning the breadth from 18 months old to 80 years old, from London to Bahrain, Melbourne to Toronto and Mumbai to Krugersdorp.

After shifting out of client work and the wellbeing space, I realised that I wanted to take this vast experience of working with individuals to a deeper level, bringing my human insights to brands and the public sector, to create work that adds more humanness, thought, meaning and depth. As that's what I believe we need for what's next. Then, The CD Lab was born.