CORPORATE CARETAKING
CORPORATE CARETAKING
Reimagining social impact by integrating care into every level of an organisation
A simplified and nuanced approach to social impact that’s easily implemented, fresh, and inventive. Why? Because centring people and planet alongside profit increases customer engagement and leads to greater brand trust and improved employee satisfaction. But, most of all, it contributes to meaningful social change.
In today’s increasingly socially conscious and environmentally aware cultural landscape, embedding a clear, caring purpose into your business is no longer a “nice to have”; it is essential.
what's it all about?
An ecosystem of care in all areas of the business, from employee wellbeing to customer connection.
Bureaucratic processes, endless paperwork, or rigid systems that feel more like “forced-shoulds”.
1/8
Builds a narrative around the impact you’re already practicing but not yet defining as such.
Formulaic, clichéd, copy-paste and narrow-focused approaches to social responsibility.
2/8
Strengthens crisis management and cultural adaptability while responding to societal challenges.
One-off and unimaginative actions, like writing a cheque to a charity, without thoughtful consideration.
3/8
A focus on everyday moments as opportunities for meaningful change.
Limited to a single area of the business or ignoring employees in the wider impact proposition.
4/8
Provides clear, actionable strategies that are impactful, and sustainable, yet maintain profitability.
Performative activism, greenwashing, or uninspiring and outdated CSR/ESG efforts.
5/8
Prepares your organisation to meet evolving consumer expectations and regulatory standards.
Hard to implement or lacking clarity and actionable steps.
6/8
Inspires creativity by fostering care and curiosity as drivers for innovation in products, customer experiences, and marketing.
An urgent and reactive response to external pressures such as news-cycles or government changes rather than proactive and ongoing care.
7/8
Encourages team buy-in for unified strategies, supported by effortless onward accountability and sustained momentum. Quiet Actions that lead to Loud Impact.
Fuelled by cancel culture and an all-or-nothing, “has to be perfect” mindset.
8/8
CLICK TO EXPLORE
COMMUNITY
corporate caretaking
THE FRAMEWORK
FOUNDATION
STORYTELLING
Going into the roots of the organisation and naming care as a vital ingredient in its DNA and culture. Such as crystallising brand perception as customer demands change.
Less transactional and more meaningful relationships to customers, employees, environment; as all people are stakeholders. Ideas like retail stores used as third spaces for events that are more than yet another shopping experience.
Care should always exist and these are the creative ways of communicating it with radical transparency and focusing on seducing over preaching. Think, radically transparent brand messaging that shares small wins while on the path to longer-term solutions.
I'm all about uncovering and amplifying hidden opportunities for impact
and I do that through these services:
STRATEGY DAY
A full in-person day to embed a culture of care in your organisation, resulting in sustainable, meaningful action. This includes a Corporate Caretaking Audit, a detailed report with an action plan (pre-empt what’s next), and interactive workshops using the CC Framework to inspire fresh solutions, collaboration, and innovation.
Key Benefits:
- Immediate implementation of actionable strategies.
- A tailored plan addressing social impact across your organisation.
- Enhanced collaboration and problem-solving across teams.
TALKS
PROJECT CONSULTANCY
ONGOING CONSULTANCY
SERVICES
SERVICES
Engaging keynote talks designed to inspire change through quiet, meaningful actions. My signature talk Quiet Catalysts, focuses on the ripple effect of care-driven impact. Quiet actions. Loud impact.
I also offer bespoke talks tailored to your organisation’s needs, on topics like the Power of Stories in Creating Connection, The Overlooked Potential of Presence, The Death of Imagination, The Trouble with Communication, and wellbeing workshops.
Key Benefits:
- Motivates teams to think creatively and act with deeper purpose.
- Tailored topics for greater relevance and engagement.
- Leaves attendees inspired to implement change and get buy-in across the company.
STRATEGY DAY
PROJECT CONSULTANCY
ONGOING CONSULTANCY
TALKS
SERVICES
Short-term or one-off consulting for special projects, including rebrands, campaigns, mission statements, brand narratives, and community events. I support organisations in integrating care into calendar dates (Mental Health Day, Black History Month etc) or collaborating with non-profits and grassroots initiatives.
Key Benefits:
Key Benefits:
- Bespoke strategy and execution for targeted needs.
- Expertise in crafting narratives that resonate with audiences.
- Seamless integration of care into key projects and events.
PROJECT CONSULTANCY
ONGOING CONSULTANCY
TALKS
STRATEGY DAY
SERVICES
A monthly retainer for deeper integration of Corporate Caretaking across all levels of your business with ongoing support and access to advice. This includes regular strategy sessions, team trainings, cross-department collaboration, and quarterly reviews to measure progress and impact.
Key Benefits:
Key Benefits:
- Long-term support with clear goals and accountability.
- Continuous alignment with the CC Framework.
- Measurable improvements in employee engagement, customer loyalty, and social impact.
PROJECT CONSULTANCY
ONGOING CONSULTANCY
STRATEGY DAY
TALKS
WHY INVEST?
INCREASED REVENUE
...through customer acquisition, retention, loyalty, engagement and advocacy, as we shift your customers into community and understand how imperative it is to lead with purpose and values for customers who are more socially aware than ever.
I help your organisation to understand the value shifting customer in more depth as well as the socio-cultural-political context they’re placed within. Together, we can navigate any complexities and uncertainty around, “what to do” or “what to say” when policy and legal shifts dictate one thing, and your customers dictate another.
GREATER BRAND POWER
...through deepening brand awareness, trust, advocacy, reputation, and differentiation in a competitive and crowded market. We'll focus on the fresh approaches your brand can take when it comes to CSR.
My services are designed to change how you sees social impact by going against copy and paste culture and focusing on what works for your organisation. I guide you to act from corporate care instead of corporate fear or guilt, to ensure that your brand maintains solidity despite these turbulent times.
IMPROVED EMPLOYEE EXPERIENCE
...through greater employee acquisition, satisfaction, and retention that increases your employee value proposition. The "people" in people, planet and profit aren't just your customers but your employees and we'll look at the ways you can show care starting from the inside of your company.
As a consultant, my services will give your employees a greater sense of value and purpose in their work, but as a wellness expert we’ll also consider workplace wellbeing strategies that are focused on more than a one-off yoga or meditation class.
The Corporate Caretaking framework ensures employees feel cared for, heard, and appreciated during their day-to-day, with sustainable approaches for wellbeing that are truly effective, and not trend-based.
of professionals consider the wellbeing strategies offered by their employer to be important when searching for a role.
-Robert Walters
88%
of employees who work at companies with a strong sense of purpose say they’re more inspired, motivated and loyal.
-Porter Novelli
90%
A strong ESG proposition can help companies attract and retain quality employees, enhance employee motivation by instilling a sense of purpose, and increase productivity overalll.
-McKinsey
"
90%
of customers only buy from companies they trust
-Accenture
ON
of consumers are motivated to purchase from companies committed to making the world a better place.
-AFLAC
76%
77%
of consumers say they will discontinue their relationship with companies treating environment, employees or community poorly”
-PwC ESG Series.
TURN STATS OFF
WHAT THIS DOES FOR YOUR BRAND, customers & employees
You get to be a leading force for good and contribute to wider social change; inspiring others to do the same.
And the main benefit?
“With a captivating speech, Giselle closed our Small Luxury Hotels of the World global hotelier conference in Marrakech. Her thought-provoking story about humans and the power of self-discovery was a unique approach to self-realization and the profound interconnectedness we share as humans, which left the audience inspired and reflective. Some even with tears!”
Pegi Amarteifio, VP Global PR & Communications,
Small Luxury Hotels of the World
1/6
“Naturally intuitive and deeply knowledgeable,
Giselle’s work is truly transformative.”
Fearne Cotton
2/6
“Giselle has a way of making everything make sense. I would recommend working with her to everyone. Everyone in the room was in awe of Giselle, I looked around and saw that virtually every attendee was taking notes in-between laughing, smiling and nodding in agreement. If you are looking for a speaker who exudes authenticity, lives fully within their values, inspires your audience while keeping it real with wit and humour, Giselle is your go to. I hope to work with her again soon in the future.”
Daisy Morris, Founder of The Selfhood, Social Media Strategist
3/6
"I loved working with Giselle for our annual event, on every level. In the lead up she was brimming with brilliant ideas and fully understood the heart of our event, and on the day itself she delivered a beautiful, relatable and inspiring session, twice, which each audience devoured, and further proof of how well she connected with everyone. A joy!"
Helen Bownass, Entertainment Director, Stylist
4/6
“The woman redefining spirituality for the millennial crowd.”
British Vogue
5/5
5/6
“If you’re into wellness, you may well have heard about Giselle La Pompe-Moore.”
SHEERLUXE
6/6
WHAT CAN I BRING TO YOUR ORGANISATION?
With 16 years of experience partnering with and working in fashion, beauty, wellness, and lifestyle brands, I bring a unique blend of cultural awareness, trend analysis, and creative thinking to help organisations navigate the ever-changing landscape. As a published author and international speaker, I’m known for delivering grounded, emotionally resonant insights that convey deeper truths about our society and inspire fresh and alternative perspectives.
I've worked with nearly a thousand people in one-to-one and group wellbeing sessions, spanning the breadth from London to Bahrain, Melbourne to Toronto and Mumbai to Krugersdorp. This experience has given me a deep, empathetic approach, rooted in real stories and human insights, enabling me to anticipate challenges and deliver holistic, resonant solutions.
My approach combines critical thinking, empathy, and curiosity to uncover and amplify hidden opportunities for impact. Drawing from human experience and a nuanced understanding of societal shifts, I craft value-led strategies that resonate, deliver real results and have tangible outcomes.
SO, WHY ME ?
COMPANIES I'VE WORKED WITH
BECKY SYMES
STE MARQUES
NADIA MELI
04
01
03
02
the process
RESEARCH AND ROADMAP
CONSULTATION
IMPLEMENTATION
I work with you to explore your company's needs in this area of your business and to gather any information needed to create a roadmap of the work ahead.
I spend some time with the information that you provided, as well as my own research based on brand perception, relevant industry news and exploration of the market and cultural landscape, before sending you a roadmap detailing next steps and top-line ideation.
Each service is implemented in different ways, I manage all aspects of our work together, and communicate throughout the process to ensure that we're aligned with the brief set out in the roadmap.
DEBRIEF AND SUPPORT
There will be accountability metrics (never vague), and a follow up call in an agreed amount of time, along with check-in emails. Plus, guidance on how we can continue our work together in a way that best suits you.
