A cultural studio and consultancy
where more depth means more connection.
CONSULTANCY
In a cultural landscape where imagination is fading, sameness is rising and people are overwhelmed from existing in a polycrisis, none of us can afford to be in the business of disconnection.
We can't just rely on data points and demographics. We need to go beyond surface-level trends and transactions to create something deeper, richer, and well, more human.
At THE CD LAB, we use depth to understand the human experience and create more meaningful connection.
We don't do copy-and-paste culture, nor work from outdated rulebooks.
We refuse to treat thinking and feeling as luxuries.
Because, we don't do shallow.
We gather the roots of what's happening in the world and in your sector, connect them with how people are actually feeling, then design strategies, experiences and storytelling from there.
CIVIC DEPTH
the pillars
CULTURAL DEPTH
CREATIVE DEPTH
For brands and spaces across luxury, lifestyle, hospitality, wellness, and travel. We translate cultural awareness into multi-sensory experiences, human-centred storytelling, and strategies that actually resonate.
For the public sector, think tanks, innovation agencies, and cultural institutions. We reimagine systems, shape narratives and future-craft policies and programs that centre the needs of the citizens you serve.
For artists, creatives and society at large. From books and documentaries to salons and tools for growth. We create experimental projects that are legacy-minded, norm-challenging and disruptive in their approach.
DOWNLOAD
THE DECK
GET IN
TOUCH
CREATE
WITH US
The values of the people you serve have shifted.
The world is spinning with uncertainty.
You can't meet them how you used to.
You have to meet them here.
With more meaning. More connection. More thought. More humanness.
More depth.
We need it for what's next. It's how we shift the soil.
The values of the people you serve have shifted.
The world is spinning with uncertainty.
You can't meet them how you used to.
You have to meet them here.
With more meaning. More connection.
More thought. More humanness.
More depth.
We need it for what's next. It's how we shift the soil.
We have the precision of cultural and cerebral frameworks.
But we always integrate them with human insight and empathy.
We ensure that every project is born from deep roots by moving through our signature four-part process, designed to cultivate fertile ground for growth.
But we always integrate them with human insight and empathy.
We ensure that every project is born from deep roots by moving through our signature four-part process, designed to cultivate fertile ground for growth.
THE ECOLOGY
HOW DO
WE WORK?
THE CD LAB was founded by Giselle La Pompe-Moore FRSA, author of Take It In (Rider, Penguin Random House, 2022), international speaker and cultural strategist with 16 years of cross-industry experience spanning fashion, beauty, wellness, PR, journalism, product development, lifestyle and movement-building.
She effortlessly connects cultural, historical, socio-political and emotional dots, bringing in a rare mix of cultural and trend analysis with human insight and empathy. Her work is grounded in real stories and lived experience of working with nearly a thousand people worldwide in one-to-one sessions and group workshops on emotional and mental wellbeing.
Her approach infuses critical thinking (she even took an early A Level in it while still in secondary school) with care, connection, and an insatiable curiosity for what it means to be human. Always asking "why" and challenging socio-cultural norms.
Named "the woman redefining spirituality for the millennial crowd" by Vogue, and featured in BBC, ELLE, Channel 4, Grazia and more, Giselle is known for inspiring alternative perspectives and delivering emotionally resonant insights that prompt change and create tangible outcomes.
founder &
Creative director
COMPANIES I'VE WORKED WITH
