In a cultural landscape where imagination is fading, sameness is rising and people are overwhelmed from existing in a polycrisis, none of us can afford to be in the business of disconnection.

We can't just rely on data points and demographics. We need to go beyond surface-level trends and transactions to create something deeper, richer, and well, more human. 


At THE CD LAB we’re devoted to reimagining how we connect with ourselves, each other, the planet, and everything that exists here, using depth as the soil we grow from.

We don't do copy-and-paste culture, nor work from outdated rulebooks.
We refuse to treat thinking and feeling as luxuries.
Because, we don't do shallow.

Through our three pillars, we partner with brands, destinations, civic bodies, and cultural institutions to think more deeply about how they create meaningful connections.

We gather the roots of what's happening in the world and in your sector, connect them with how people are actually feeling, then design strategies, experiences and storytelling from there. 

CIVIC DEPTH

the pillars

CULTURAL DEPTH

CREATIVE DEPTH

For brands and spaces across luxury, lifestyle, hospitality, wellness, and travel. We translate cultural awareness into multi-sensory experiences, human-centred storytelling, and strategies that actually resonate.

For the public sector, think tanks, innovation agencies, and cultural institutions. We reimagine systems, shape narratives and future-craft policies and programs that centre the needs of the citizens you serve. 

For artists, creatives and society at large. From books and documentaries to salons and tools for growth. We create experimental projects that are legacy-minded, norm-challenging and disruptive in their approach.


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THE DECK

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TOUCH

CREATE
WITH US


The values of the people you serve have shifted. 
The world is spinning with uncertainty. 
You can't meet them how you used to. 

You have to meet them here.

With more meaning. More connection. More thought. More humanness.

More depth.

We need it for what's next. It's how we shift the soil.

The values of the people you serve have shifted. 
The world is spinning with uncertainty. 
You can't meet them how you used to. 

You have to meet them here.

With more meaning. More connection.
More thought. More humanness.

More depth.

We need it for what's next. It's how we shift the soil.

We have the precision of cultural and cerebral frameworks.
But we always integrate them with THE LOAM METHOD.

Just as loam is the richest and most balanced soil, our signature process is designed to cultivate fertile ground for growth.

Built on the thoughtful balance of five core principles, THE LOAM METHOD ensures that every project is born from deep roots instead of shallow insights. 

THE LOAM METHOD

HOW DO
WE WORK?

THE CD LAB was founded by Giselle La Pompe-Moore FRSA, author of Take It In (Rider, Penguin Random House, 2022), international speaker and cultural strategist with 16 years of cross-industry experience spanning fashion, beauty, wellness, PR, journalism, product development, lifestyle and movement-building. 

She effortlessly connects cultural, historical, socio-political and emotional dots, bringing in a rare mix of cultural and trend analysis with human insight and empathy. Her work is grounded in real stories and lived experience of working with nearly a thousand people worldwide in one-to-one sessions and group workshops on emotional and mental wellbeing. 

Her approach infuses critical thinking (she even took an early A Level in it while still in secondary school) with care, connection, and an insatiable curiosity for what it means to be human. Always asking "why" and challenging socio-cultural norms. 

Named "the woman redefining spirituality for the millennial crowd" by Vogue, and featured in BBC, ELLE, Channel 4, Grazia and more, Giselle is known for inspiring alternative perspectives and delivering emotionally resonant insights that prompt change and create tangible outcomes. 

founder &
Creative director

COMPANIES I'VE WORKED WITH

NADIA MELI

NADIA MELI

Behind everything you're creating are people. 
People craving less numbness, less overwhelm, less noise.

Staying on the surface isn't how you connect with them
The same old strategies won't cut it.
They're hungry for more. 

The age of shallowness is done. 
We need depth.  

That's the work we're devoted to at The CD Lab.

Work with meaning. 
Work with impact. 

So, let's create work that matters.

EMAIL
US HERE